Learn best practices for the evolving digital marketing landscape and emerging technologies, as well as how to leverage both traditional and digital marketing techniques. Hosted by AHA’s Society for Heath Care Strategy & Market Development. Participants who complete coursework and pass the exam receive a SHSMD credential and digital badge.

Module 3 | Activating Your Message Across the Tradigital Landscape
Part 2 Webinar | Speaker: Jason Brown

Creating a tradigital approach & lead generating digital tactics
Understanding the impact of your digital properties on your brand
Understanding the ABCs of owned versus paid versus earned media

Week of August 18: No scheduled webinar.

This time is meant to be used to work on pilot projects.