Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care

Part 1 Webinar: Tuesday, August 6 (1-2:15pm CST)
Presenters: Kathy Divis

Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
Positioning/Aligning staff and other resources to meet new needs