Learn best practices for the evolving digital marketing landscape and emerging technologies, as well as how to leverage both traditional and digital marketing techniques. Hosted by AHA’s Society for Heath Care Strategy & Market Development. Participants who complete coursework and pass the exam receive a SHSMD credential and digital badge.

Module 1 | Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
Part 1 Webinar | Speaker: Kathy Divis

Understanding the current state of digital marketing in/out of health care and the major trends impacting marketers
Inventory of marketing techniques/technology, how they work together and the importance of an integrated marketing technology
Positioning/aligning staff and other resources to meet new needs